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Jowaé
The brand
Jowaé
The brand
Our inspiration
Pronounced [tcho- wa-e], Jowaé is inspired by the Korean word for harmony.
The ideal of perfect skin
Badly treated by a frenetic lifestyle and a stream of daily environmental aggressions, the skin has difficulty keeping its balance. It becomes unstable and loses its youthfulness.
However, all women dream of perfect skin. In Korea, this ideal is a reality thanks to the benefits of traditional plants.
The promise
The promise
An ethical, natural and dermo-effective brand |
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Our commitment
From nature to your skin
At Laboratoire Jowaé, we place nature at the heart of our formulas. We select each ingredient with the greatest care: their origin, their benefits, their impact on your skin.
We prioritise active ingredient suppliers who are committed to sustainable development and select natural ingredients from extraction processes that preserve their properties and composition.
All our products are developed according to a strict formulation charter in accordance with European cosmetic regulations.
Recyclable packaging
We place respect of the environment at the heart of the development of our products and packaging. They reflect our values and our commitment to you and to nature.
Because where and how our packaging is made is as important as what is in our products.
We streamline the sourcing of our ingredients and packaging. To further reduce our impact on the environment, we favour green energy and recyclable packaging.
We print on the inside of our packaging to eliminate leaflets with an eco-responsible printing process.
Formulas for all skin types
Because we care about you first and your skin, we carry out rigorous skin tolerance tests under dermatological control.
The effectiveness of our products is clinically demonstrated by use tests. These tests are carried out under dermatological control, on volunteers who help us to ensure that our products are safe and suitable for all skin types, even sensitive skins.
You can find proof of effectiveness on every product page of our website.
Our ingredients
Phytoactive research
Present in all Jowaé care products,
Lumiphenols are combined with the power of Asian medicinal and traditional plants known for their beneficial effect on the skin.
JOWAÉ Laboratory has thus chosen a recognized active ingredient to respond to each skin problem.
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